Branding for SCO Community Concerts

Tribe was commissioned to develop three distinct brand frames for the Singapore Chinese Orchestra's (SCO) Community Concert Series. Each frame featured a customized icon that highlighted the unique atmosphere and venue of the concerts. The "Community Series" was designed for concerts set in neighborhoods and communal spaces, bringing music closer to the heart of local communities. "Music Oasis" captured the serene, nature-infused experience of concerts hosted at the lush Singapore Botanic Gardens. Lastly, the "Lunchtime Concert" brand frame represented midday performances held at the SCO Auditorium or other special venues, offering a cultural break for city dwellers. Notably, all of these concerts are free to attend unless otherwise stated, making Chinese classical music accessible to everyone.