UFS Food Pulse Internal Launch Video

Food Pulse is a data-powered mobile app that tracks a restaurant's reputation to help chefs and restaurant owners easily spot the trends that matter and provide the solutions to win diners over.

Scanning over 29,266,575 data points from APIs, social media and food blogs for 222,713 restaurants, Food Pulse uses Artificial Intelligence and machine learning to analyze ratings, reviews, photos, sentiments, comments — even emojis — to find out what diners really, really want.

And then presents the results in a way that's easy for chefs to understand. Along with thousands of tips, trends and articles from the UFS library to improve everything from recipes to customer service, productivity and even plating.

Tribe put together a 2-minute video for an internal launch with the use of typography, footage and simple animations to introduce the Food Pulse app to the Team. Other scope of work includes storyboarding and video editing.